This is just a start so I know it looks ugly - but you have to keep going.

However, the client corrected me and said he wanted a rearing horse and wants the words to only create the outline.

So I literally printed about 20 silhouettes of horses and began outlining them with the words (pencil on paper - good ol hand drawings). I think by the time I reached my 12th or 15th outline, I had a pretty decent idea of how I wanted the placement to be. It was really fun to explore which lines I could elongate and which words I can curve to form specific parts of the horse.

I think the hardest was doing the face and tail. Because the rest of the body still looked like a 'body' but the face and tail gave me a hard time.

But a little tweak here and a little pull there later, here is the final:

The client was so pleased with it, he said - "its like you got into my mind and drew exactly what I was thinking".

Happy clients equal happy Madi :)

What do you think of the logo?